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About Us

History of OneRewards

The journey of OneRewards started in 1998. Then known as (NLP) Nectar Loyalty programs, Belgium, Europe. NLP a Backbone company that created a strategy of Customer Re-engagement by offering rewards. NLP created custom rewarding strategy for Businesses & Brand a way to offer discounts in the form of rewards. While enabling them to re-engage buyers and customers. This strategy also enabled Brands like Fendi, Versace, Burberry, Louis Vuitton and lot others to bring back their customers to purchase more.

15 Years later, in 2013 NLP expanded its roots into Canada, Australia, NewZealand and integrated the loyalty-programs to all available top brands in those markets. Such as Mac's, Harvey's, AirCanada, Cleo, Kotn, Dion Lee, Assemble Label, SIR. the label, Fonterra, WoolWorths NZ Ltd., ANZ Bank, Westpac NZ and lot of other brand, companies and financial institutions.

With our headquarters in Brussels, Belgium & additional offices at:
London, ON, Canada. and Claymont, DE, USA. Along with a few Channel Partners in Europe, Canada, United States, Australia, NewZealand, Singapore and few other parts of the world. OneRewards has grown to a workforce of over 250+ employees & partners.

OneRewards was recently announced to the 2023 Inc. 5000, a list of the fastest-growing private companies year by year. As a testament to our success, OneRewards Has been the intiator of Loyalty Program strategy and consistently ensures that all distribution partners, companies, Brands and sellers rank the top 500 global list. This solidifies our reputation as an innovative and trusted player in the Loyalty Rewards Programs industry.

Core Values of OneRewards

Innovation & Strategies

Our dedication to innovation pushes us to continuously improve our services & technology, giving Your Brand an access to the most recent developments in the market. In order to enhance experiences, we are committed to remaining ahead of the curve, adjusting to new trends & inventing unique strategies.

Loyalty & Transparency

The foundation of OneRewards is clear pricing with no hidden charges or costs. We think it's important to be transparent with information so you can understand what we're doing and decide for yourself. OneRewards is proud of the transparent and sincere relationships we have with our clients.

Responsibilty & Accountability

As service providers, we take accountability for our actions & work. We'll Take responsibility for resolving any problems and completing the task at hand. OneRewards will always go above and beyond your expectations because we appreciate your confidence. We will meet your demands with care & integrity because we are committed to accountability.

Detailed History of OneRewards

1981

World's First Loyalty Rewards Program Created

The founder of OneRewards (Formerly known as NLP) created the strategy of the very famous AAdvantage a Frequent Flyer Rewards Loyalty program for American Airlines and managed it until 1997 as a consultant.

1998

Nectar Loyalty Programs (NLP) Started from a small office.

NLP started as a WhiteLabel Consultant and Rewards Program Strategy Advisor Company.

1999

Gucci "First Major Client" of NLP

Gucci Partnered with NLP to start a Loyalty Program for its customers.

2005

50 Brands Reached

NLP Reached "50 Brands" as its clients for Managing their Loyalty Program system with big brands Like Zara, Mastercard, ChaseBank, BankofAmerica, IKEA, Hermes and lot others.

2007

Team Size reached to 15 people

Team Increased to 15 people for Managing strategies and reward accounts for Major Brand's Customer.

2012

100+ Brands Crossed

NLP Cossed "100+ Brands" as its clients for Managing their Loyalty Program system. This was a major win as global brands like Paypal, Amazon, Visa, Mashreq, Apple, AWS and lot others joined the platform.

2013

2 New Locations Added

2 Locations started One in London, ON, Canada & another in New South Wales, Australia for Client as well their Customer's account management services.

Team Size reached 35 people

20 Team members added to company total employees strength reached 35

July 2013

2 additional Locations Added

Due to increasing demand & requirement NLP opened two more Locations One in Aukland, NewZealand & another at Johor, Malaysia.

Team Size crossed 50 people

17 additional Team members added to company total employees strength reached 52.

2014

Technology Development Department Expansion

Team Size of NLP increased to 100+ of which majority additions were done to Technology Development Department.

October 2014

Major Technology Upgrade

NLP created "World's First" Loyalty Rewards Program Customer Managment System (CMS) & Employee Rewards Management System (ERMS) A new Technology that completely changed the Loyalty Rewards Program industry.

2015

The Launch of CMS & ERMS

After successful testing of the Loyalty Rewards Program Customer Managment System (CMS) in January 2015.


Successful tested the Employee Rewards Managment System (ERMS) and launched it in October 2015.

2018

Surpassed 430+ Brands & Clients

With The Major advancement of Technology NLP was able to offer CMS (Customer Managment System) to all the Clients, Brands & Businesses for them to be able to automate their rewards management program. This Technological upgrade also helped cut down the cost for clients & brands by 40% and that attracted a lot of companies. NLP Surpassed 430+ Brands as its client.

2020

Business mode changed to HYBRID & REMOTE (Temporarily) due to Covid-19 Pandemic

The Covid-19 Pandemic impacted the world especially the High-End Brands, Restaurants, Hotels, Airlines almost everything globally. But, NLP continued to support the Brands, Businesses & Clients it has been managing for decades and even a few recent ones during those difficult times without charging them any costs for close to a year. NLP Decided to cut down the cost & expenses to minimal in order to support the clients. So, Changed the business opearations to HYBRID & REMOTE on Temporary basis.

2021

Office Location Reduction due to Covid-19 continued impact.

Due to the continued impact of the Covid-19 Pandemic globally. NLP decided to Reduce down the office locations. From 5 locations down to 2 locations. The Headquarters in Brussels, Belgium & 2nd location at London, ON, Canada.

2022

Global Economical Impact post Covid-19 Pandemic. Headquarters Shifted to Canada.

Due to continued economical impact post Covid-19 Pandemic. NLP decided to shrink down the locations and Moved Headquarters to London, Ontario, Canada permanently.
NLP also changed Business mode to HYBRID & REMOTE on permanent basis.

2023

Rebrand & Investor Onboarding

NLP renamed & rebranded to "OneRewards" along with Onboarding Investor & Partner. Also, initiated The concept of "No Cost" Channel Partner Program.

April 2023

Channel Partner Programs Launch

OneRewards Started 3 types of Channel Partner Programs to onboard working partners globally to manage certain division for handling simple tasks and for individuals to earn working for limited hours. These Channel Partner Programs were started to outsource work such as:

(a) Accounts Management.

OR

(b)Mailing & Paperwork Management.

OR

(c)Referral Programs.

2024

Added an office Location at Claymont, Delaware

Started an office location at Claymont, Delaware for Administration, Employee & Channel Partners Management.